DO YOU PLAN TO BE IN BUSINESS WHEN THIS SLOW DOWN IS OVER?
If so, then doesn't it make sense to advertise, maybe even more than normal, because your competition may go out of business or cut back their advertising. Advertising now will allow you to gain exposure in the market place, reach potential new customers and stay in front of your current customers making sure they know you appreciate their business.
Or, the reverse could be - your competition increases their adverting while you cut back, allowing them to gain exposure with your customers and gain a stronger foothold in the market.
DO YOU PLAN TO BE IN BUSINESS WHEN THIS SLOW DOWN IS OVER?
If so, take advantage of the opportunity to reach out and let the market know you are healthy and anxious to do business.
DO YOU PLAN TO BE IN BUSINESS WHEN THIS SLOW DOWN IS OVER?
If so, start now to strengthen you position and be poised to have a bigger market share when the economy picks up.
DO YOU PLAN TO BE IN BUSINESS WHEN THE SLOW DOWN IS OVER?
Yes or No?
Showing posts with label Marketing in Tough Economic Times. Show all posts
Showing posts with label Marketing in Tough Economic Times. Show all posts
Thursday, November 6, 2008
A GOOD QUESTION TO ASK OURSELVES....ESPECIALLY IN THESE ECONOMIC TIMES
WHY IS IT?
When a person wakes up in the morning after sleeping under an advertised blanket, on an advertised mattress and pulls off advertised pajamas, takes a bath in an advertised bath tub, shaves with an advertised razor and lotion, puts on advertised clothes, sits down to a breakfast of advertised coffee, rides to work in an advertised car, writes with an advertised pen - then he refuses to advertise, saying advertising doesn't pay.
And then, when the business doesn't make it he advertises it for sale.
Seems ironic, doesn't it?
Now is the time to keep the advertising going. Or even increase it. Do you plan to be in business when the slow down is over?
IF YOU BELIEVE IN YOUR BUSINESS AND WANT TO BUILD IT...ADVERTISE!!
When a person wakes up in the morning after sleeping under an advertised blanket, on an advertised mattress and pulls off advertised pajamas, takes a bath in an advertised bath tub, shaves with an advertised razor and lotion, puts on advertised clothes, sits down to a breakfast of advertised coffee, rides to work in an advertised car, writes with an advertised pen - then he refuses to advertise, saying advertising doesn't pay.
And then, when the business doesn't make it he advertises it for sale.
Seems ironic, doesn't it?
Now is the time to keep the advertising going. Or even increase it. Do you plan to be in business when the slow down is over?
IF YOU BELIEVE IN YOUR BUSINESS AND WANT TO BUILD IT...ADVERTISE!!
Six ways to use promotional advertising
Here are six way you can use promotional advertising. These ideas will increase your exposure to guard against the competition, increase sales and gain market share. During the current economic slowdown/recession is your competition cutting back? Maybe or Maybe not.
SALES CALLS: Support sales calls by leaving a promotional product with the buyer keeping your marketing message alive.
TRADE SHOWS: Use promotional products to encourage attendance at the booth prior to the show, at the show and in post show follow-ups.
BUSINESS ANNIVERSARY: Use this event to thank customers, employees, vendors and the community for their part in making this event and your success possible.
CUSTOMER RELATIONS: Now is the time of year to say "Thank You" with an appropriate gift. Make sure your customers are not among the 7 out of 10 lost because of indifference.
ACKNOWLEDGEMENT OF SALE: Let customers know their business is appreciated by sending a "Thank You" at the time of a purchase in the form of a letter or card with an appropriate promotional product. This is especially true with big ticket items.
REACTIVATE DORMANT ACCOUNTS: Revisit those firms who were once customers, find out what went wrong, ask for their business again and put a promotional product in from of them to keep the message alive. Their new source may not be performing to expectations.
Good Times, Slow Times, Recession Times... Every business can benefit from the most effective method of advertising - PROMOTIONAL ADVERTISING - Especially when it is directed at customers and prospects. Plus it eliminates waste - So the environment benefits too.
SALES CALLS: Support sales calls by leaving a promotional product with the buyer keeping your marketing message alive.
TRADE SHOWS: Use promotional products to encourage attendance at the booth prior to the show, at the show and in post show follow-ups.
BUSINESS ANNIVERSARY: Use this event to thank customers, employees, vendors and the community for their part in making this event and your success possible.
CUSTOMER RELATIONS: Now is the time of year to say "Thank You" with an appropriate gift. Make sure your customers are not among the 7 out of 10 lost because of indifference.
ACKNOWLEDGEMENT OF SALE: Let customers know their business is appreciated by sending a "Thank You" at the time of a purchase in the form of a letter or card with an appropriate promotional product. This is especially true with big ticket items.
REACTIVATE DORMANT ACCOUNTS: Revisit those firms who were once customers, find out what went wrong, ask for their business again and put a promotional product in from of them to keep the message alive. Their new source may not be performing to expectations.
Good Times, Slow Times, Recession Times... Every business can benefit from the most effective method of advertising - PROMOTIONAL ADVERTISING - Especially when it is directed at customers and prospects. Plus it eliminates waste - So the environment benefits too.
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