Wednesday, March 23, 2011

Bag it!

Here's a very eco-friendly way to distribute "boxed" lunches at your next meeting or event -- Bag it!

You've been to a meeting, trade show, or event where a boxed lunch was served. Stacks of plastic or paper boxes filled with ham, turkey, or roast beef sandwiches piled on tables. Attendees grabbing their lunch and taking it with them to the next session or hoping they will find a place to sit. Then when lunch is over there are these empty boxes overflowing out of trashcans. Or maybe piled up on the floor.

What if rather than throwing the container away, the meeting goer took their new reusable lunch sack with them? Think about the trash that would be saved. The goodwill that the recipient would feel. The revenue that could be generated through this sponsorship opportunity. Sound like a win for the environment. A win for the meeting goer. And a win for your bottom line.

Here is just one of several options for your next "boxed" lunch.

As low as $1.94

24 hour rush available

Durable, Recyclable and Attractive!

• Made of Super Strong 80 GSM Material Exterior with Thermal Food Safe Foil Main Compartment.
• 14" Nylon Carrying Strap
• Velcro Closure on Flap
• 5" Deep Front Slash Pocket
• Reinforced Webbing Handle, 16" Length.

Please note: Imprint Sizes Vary Based On Number of Imprint Colors:
One Color Std Imprint Area: 3 3/4"W x 4"H
Multi Color Std Imprint Area: 3 1/2"W x 3"H

Available colors: Pink, Orange, Khaki, Yellow, Lime-green, Hunter-green, Reflex-blue, White, Burgundy, Red, Purple, Black and Navy

Monday, March 21, 2011

Special of the Week - March 21st

The tragic situation in Japan with so many victims and grieving families is almost too much to comprehend. Our prayers go out to all hurt by this natural disaster.

The disruption to Japan's high-tech sector has dramatically affected the prices of all flash drives. Many are changing several times a day. K&B has secured up to 20,000 2GB components which are being held for our exclusive sales for the next three weeks at discounted and stable prices. Our prices are 14% to 17% off the best prices being quoted currently. Top tier 1 memory chips.

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Big Sky EKB28


Big Sky EKB29


Big Sky EKB30


Big Sky EKB32


250 min. 500 1,000 2,500 5,000-up

$9.97 $9.59 $9.25 $8.89 $8.59 (4c)

See images for styles and item numbers. Price includes hinged magnetic closure plastic case, setup charge, proof, PMS colors with up to 4 spot colors. 10 day production after proof approval. FOB AL.
Big Sky Trading Company

START DATE: 3/21/11
END DATE: 4/8/11 or until supply lasts

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Wednesday, January 12, 2011

Apparel Case Study - How to create Buzz Around an Upcoming Movie Release

THE PROBLEM: How to create buzz around an upcoming movie release

Producers of The Mechanic, an action thriller starring Jason Statham as a hit man, needed a unique promo to stand out amid the din of movie madness bombarding the media and consumers today. They were thinking T-shirts, but the promotional supplier they worked with had a variation of that theme in mind.

THE PITCH: Running with the “weapons” theme, Brad White, vice president of sales for San Diego-based supplier AddVenture Products (asi/31940), worked with a distributor to produce a series of unique compressed T-shirts, says Angela Bankston, who heads up marketing for AddVenture and worked with White on the project.

Rather than giving traditional T-shirts to members of the press covering the movie, as well as to other potential moviegoers, Bankston and White had a more radical idea. They suggested that the movie’s marketers should have the shirts shrink-wrapped and compressed into the shape of guns, playing into the movie’s theme to make a bigger impact on T-shirt recipients.

To boost the film’s visibility, AddVenture also suggested adding a quick response (QR) code to the compressed tees, which, when scanned by a user’s smart phone, takes the user directly to the movie’s website and trailer. The technology, in conjunction with promotional items, and particularly apparel products, is an increasing trend, says Bankston – “something that’s going to be huge for 2011.”

The best part? QR codes are free for end-users, making them an ideal marketing tool to combine with product promotions.

THE OUTCOME: The movie was released this month, and the verdict is still out on what kind of box-office draw and revenue it will generate. But the initial promo helped to garner a wealth of media attention for the film’s release.

Special of the Week - January 10th

START DATE: 1/10/11




Snow will fly no matter what we do and when it does either of these heavy duty aluminum snow brushes will be a highly valued necessity. Made for the country's largest retailer to sell at $13.95 or more blank - you can grab them now with an imprint at a huge savings.

Exclusively offered by K&B at 29% off the regular blank price of $13.95!

$9.95(c) minimum 24


E63050 is 16" closed and extends to 25". Imprinted in area 3"L x ¼"H either pad printed or laser engraved (engraving is low contrast). Add $60(g) set up. Shipping weight 16 lbs. per 24, FOB NY. Production 7-10 working days. Superex


E63044 is a full 32" long brush perfect for mini-vans, SUVs, trucks and even normal cars! Comfortable foam grip and full brush head make this a commercial favorite. Imprinted in area 3"L x ½"H either pad printed or laser engraved (engraving is low contrast). Add $60(g) set up. Shipping weight 22 lbs. per 24, FOB NY. Production 7-10 working days. Superex