Wednesday, January 7, 2009
I was planning on taking my children to the mall on the 20th to witness history in the making. Now that it's going to be a mad house, I'm not so sure. I might just celebrate this historic occasion with my family and friends from the comfort of my living room.
As I was searching for gifts my clients could give to their members or clients who were coming to town, I came across this Obama "Change" Collection.
This commemorative tribute to Barack Obama, our first African-American President, includes the following coins: 2007 Washington dollar; JFK half dollar; Illinois state quarter; Hawaii state quarter. Each coin is colorized with a different Barack Obama image. Each set includes a Certificate of Authenticity and is packaged in a black velvet gift box. Each of these designs have been registered and trademarked.
Own a piece of history. Or give this as a gift to your clients, family and friends.
They start at $26.00 for one set. And are as little as $18.00 for 500 sets. The gift box can be personalized. Call or email for details and pricing.
Tuesday, January 6, 2009
February 20th is MardiGras
- Send your salesforce out with logoed boxes of doughnuts to leave with clients on this day that's also known as Fat Tuesday or Doughnut Day
- Create a promotion that delivers all the beads and trappings of MardiGras and ties in the carnival atmosphere. Make a connection to how the carnival atmosphere seems great on MardiGras, but when they wake up to the sobering reality of the next day your business, product or service is what will carry them over long haul.
Some other designations for February that you might be interested in are:
- American Heart Month
- National Pet Dental Health Month
- National African American History Month
- National Cherry Month
- February 1st: Women's Heart Health Day
- February 1st: Super Bowl
- February 2nd: Ground Hog Day
- February 4th - 10th: National Consumer Protection Week
- February 5th: Mexico: Constitution Day
- February 5th: Mardi Gras
- February 6th: Ash Wednesday
- February 7th: Wave All Your Fingers At Your Neighbors Day
- February 8th - 19: Florida State Fair
- February 8th: Boy Scout Day
- February 9th: Corvette Day
- February 10th: Pro Sports Wives Day
- February 11th: White Shirt Day
- February 11th - 17th: Jell-O(R) Week
- February 12th: Darwin Day
- February 13th: Get A New Name day
- February 14th: Valentine's day
- February 15th: Flag Day (Canada)
- February 15th: Susan B Anthony Day
- February 16th: Family Day (Canada)
- February 16th: Crown Royal International Race Of Champions
- February 16th: Louis Riel Day (Canada)
- February 17th: Daytona 500
- February 17th: My Way Day
- February 18th: Chinese New Year
- February 18th: President's Day
- February 19th: Chocolate Mint Day
- February 21st: International Mother Language Day
- February 23rd: Anniversary: Iwo Jima Day
- February 24th: Mardi Gras
- February 25th: Ash Wednesday
- February 26th: For Pete's Sake Day
- February 27th: Spay Day USA
- February 28th: National Chili Day
Making a storefront stand out from all the others in the same strip mall isn't easy to do – or is it? John Pflughoft, owner of Jodati Inc., dba Blockbuster, distinguishes his video stores with SkyDancers – "dancing" inflatables featuring a fan inside that continually pumps air through their bodies, making them sway, bend and "dance."
SkyDancers are typically 20-plus feet in height, come in the shape of either characters or straight tubes and can be imprinted with custom logos or messages. "We custom-ordered ours in colors to match our corporate logo," Pflughoft says, "so in addition to driving customers through our doors, these inflatables also support brand awareness."
Pflughoft is using the SkyDancers at two stores and is convinced they're driving traffic to both locations. "We noticed a near instant response to our use of dancing inflatables, as they really help a business to stand out amongst the many," he says.
In fact, he was so happy with the results that he has recommended SkyDancers on a Web site for Blockbuster franchise owners, plus two other stores had put up inflatables on his recommendation.
At the in-stadium kiosks during the post-season, Sharp gave away branded cinch sacks, soft baseballs and playing cards. "Because we give away items that can be used over and over, like the cinch sack and playing cards, we're able to keep Sharp's association with MLB in the mind of the consumer, not just at the point at which they're interacting with our brand at a special event, but for days, weeks or even months afterwards," says Zeigler. More than 5,500 retailers participated in MLB-themed Sharp promotions.
Fresh Funds participants can redeem their points for a branded tote bag or free Chiquita or Fresh Express products. They can also use their points to participate in auctions, for items like a Cannondale bicycle, as well as make donations to charities.
Chiquita hopes the program, will help its products stand out in the produce aisle. It also expects Fresh Funds to increase frequency of purchases as well as promote awareness. "This program fits the direction we're headed as a consumer-focused company," says Bryan Brown, corporate communications director for Chiquita Fresh Express. "It connects with our Chiquita and Fresh Express brands, and just as important, it attracts consumers to the produce aisle and encourages a healthy lifestyle habit of eating fresh fruits and vegetables."
Chiquita Brands, a $4 billion company, is using direct mailers and in-store displays as well as an online push to get the word out. Leading up to the launch of Freshfunds.com, the company launched an online teaser campaign. Six viral videos drew 400,000 views of the site. It also leveraged Facebook and MySpace to get social with consumers.