Grey Goose Invites Music Fans into the Den

Grey Goose vodka has taken the spirits category by storm with its award-winning taste and eye popping price tag. On January 13, it began reaching out to new fans with its Live from the Artist's Den series of one-hour concert specials. The underground concert series, which will show emerging artists in extraordinary settings, airs on Ovation TV.

While the brand will offer logoed handouts and items with gift bags at the events, one thing it will not offer is CDs. The tracks will instead be available for purchase at iTunes. Grey Goose is very picky about where its logo is placed and would not reveal what items would appear at the events – you just have to be lucky enough to be in attendance.

Especially considering the line up which includes: Ben Harper on a 700-acre farm in Tennessee; Fountains of Wayne on a 100-year-old ship at New York's South Street seaport; and The Swell Season at the Good Shepherd Center Chapel in Seattle.

"Presenting ‘The Artist's Den' is a unique and innovative way for Grey Goose Entertainment to establish a relationship with a new audience that it does not otherwise reach through original paid advertising," says a spokesperson for Grey Goose Entertainment, New York. "It also supports the fact that Grey Goose is dedicated to producing original and unique content for television, music and film."

Grey Goose also produces the series Iconoclasts for the Sundance channel where it brings together to two leading innovators from different fields to discuss their creative process.