Participants pedaled their stationary bikes to raise money – $250,000 – for Health Corps, an organization dedicated to fighting teen obesity. It also promoted the fact that the health club chain offers a variety of exercise options, including 1,000 spin classes a week.
"What made ‘Saints and Spinners' successful is showcasing the fun and energy of our fitness program in an iconic and high-trafficked area like Grand Central when resolutions are on everyone's mind," says Merrill Richmond, vice president of marketing for NYSC. "It was a sure-fire formula for success."
Each participant received a logoed T-shirt commemorating the event, which helped set not one, but two, Guinness Book of World Record marks. Cadence Cycling team set the record for most miles traveled on a single stationary bike in 24 hours – 829.84 miles. And, the new world distance record of 40.6 miles was set by Holden Comeau, one of its members.
The event was such a success that "Saints and Spinners" will repeat next year in Grand Central Station's Vanderbilt Hall. "There are still some logistical things to be worked out," says a NYSC rep. "If enthusiasm and interest were the only deciders, it would be a done deal."