Friday, November 13, 2009

Hanes Wants Us All to Be "Passionately Pink"

For anyone who has ever wanted to create their own beautiful T-shirt design, Hanes provided their big chance. Through October 26, the top-selling, Michael Jordan-fronted T-shirt brand invited consumers to become "passionately pink" in the fight against breast cancer.

Original T-shirt designs that offered messages of hope, love and support were entered to win a weekly $100 Hanes gift card in mid-August. Twelve finalists' designs will be featured at between November 11 and November 25. The grand prize winner will be announced on December 7; the grand prize is a $250 gift card and a T-shirt with a screen print of the winning design.

Entrants were invited to use the Web site's graphics tools to create their own design. Each week the first 30 people who participated received a free shirt from actress Sarah Chalke, best known from the TV series Scrubs. (She got into the act by creating her own design, which was also for sale.)

The competition was created to launch Hanes' Pink Collection, as well as to raise awareness and support for Susan G. Komen for the Cure. The Pink Collection line of bras, panties, socks and shirts was available at select stores and at

Hanes announced earlier this year that it had donated a quarter of a million dollars to Susan G. Komen for the Cure. It became the official apparel sponsor of Passionately Pink for the Cure. Hanes will make a $5,000 donation in the shirt design winner's name to a local affiliate or the Susan G. Komen global headquarters.

Chalke said in a statement that she was excited to be "a part of an amazingly dedicated network. Awareness is the best prevention, and this program encourages people across the country to join the fight against breast cancer in a truly meaningful way."

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