Thursday, March 12, 2009

Dickies Honors the American Worker

America hasn't exactly had a strong run of late when it comes to its workers. Many are struggling to make ends meet; others are fighting for their jobs. Dickies, the brand that outfits many of our hardest workers (as well as some hipsters), decided to honor the hard working men and women who give it their all each and every day.

Through the summer months, beginning June 1, consumers were invited to name themselves the hardest worker in the country. Entrants were given the chance to win a grand prize of $1 million and VIP trip tickets to the Dickies 500 race at the Texas Motor Speedway.

The "Dickies American Worker of the Year" sweepstakes honored farmers, builders, teachers, electrical lineman and other strong-willed workers. Six regional finalists were selected. Each received a prize package including a trip for two to the American Bull Riders World Finals in Las Vegas.

Dickies, the "voice of the American worker," also awarded each with a new Yamaha Grizzly 450 4x4, a Dickies gift certificate and logoed bags and clothing.

Hal Hughes was named the winner. For his honest day's work, he received a new 2009 Ford F-150 with a B&W hitch, a Yamaha Rhino 700 FI 4x4 as well as the chance to win $1 million by picking the number of the Sprint Cup car that would win the Dickies 500.

Dickies rep Misty Otto says, "The American Worker of the Year contest really embodies what our company stands for - hard work and determination."

No comments: