Making a storefront stand out from all the others in the same strip mall isn't easy to do – or is it? John Pflughoft, owner of Jodati Inc., dba Blockbuster, distinguishes his video stores with SkyDancers – "dancing" inflatables featuring a fan inside that continually pumps air through their bodies, making them sway, bend and "dance."
SkyDancers are typically 20-plus feet in height, come in the shape of either characters or straight tubes and can be imprinted with custom logos or messages. "We custom-ordered ours in colors to match our corporate logo," Pflughoft says, "so in addition to driving customers through our doors, these inflatables also support brand awareness."
Pflughoft is using the SkyDancers at two stores and is convinced they're driving traffic to both locations. "We noticed a near instant response to our use of dancing inflatables, as they really help a business to stand out amongst the many," he says.
In fact, he was so happy with the results that he has recommended SkyDancers on a Web site for Blockbuster franchise owners, plus two other stores had put up inflatables on his recommendation.
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