Change We Can Believe In - Litterally

I am so excited about our 44th president. I can't speak for an entire generation, but as a gen-xer this is the first time I've felt connected to our country's leader. He feels like my peer, not my father's or grandfather's peer. He seems to share many of my values. He seems to see the world as I see it.

I was planning on taking my children to the mall on the 20th to witness history in the making. Now that it's going to be a mad house, I'm not so sure. I might just celebrate this historic occasion with my family and friends from the comfort of my living room.

As I was searching for gifts my clients could give to their members or clients who were coming to town, I came across this Obama "Change" Collection.

This commemorative tribute to Barack Obama, our first African-American President, includes the following coins: 2007 Washington dollar; JFK half dollar; Illinois state quarter; Hawaii state quarter. Each coin is colorized with a different Barack Obama image. Each set includes a Certificate of Authenticity and is packaged in a black velvet gift box. Each of these designs have been registered and trademarked.

Own a piece of history. Or give this as a gift to your clients, family and friends.

They start at $26.00 for one set. And are as little as $18.00 for 500 sets. The gift box can be personalized. Call or email for details and pricing.

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Promos That Rock The Vote

By Jen Zorger

Promotional products are essential for winning elections. Here are some best practices you can use to be victorious in your own marketing efforts.

Kent Cravens was advised never to use gimmicky items when running for election. But, like most good politicians, he learned that sometimes you need to throw what advisers say out the window. Cravens, who has been a New Mexico state senator for eight years, did just that when he ordered 5,000 of “little round fuzzy guys with sticky pad feet.” “Everyone I came into contact with ended up with one in their pocket or I’d peel it off and put it on their name tags,” says Cravens. “Or it would end up on their dashboard. I got a lot mileage out of it. I’m a believer now in things that have shelf life.”

Winning public favor is a tricky business. Just what formula of mass media, promotional products and luck is needed to win has never been decided for certain even by so-called political “scientists.” However, what we do know is promotional products are as an important part of the mix as a good speech writer, campaign contributions and confident smile.

The same can be said for winning over customers. Just what makes them buy your product, sign up for your service or preach about your brand is often an equally mystifying equation.

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Steal These 5 Tips from Political Promos

If there’s one thing good politicians know how to do, it is getting the word out. Their campaign will often succeed or fail based upon just how good they are at raising awareness. Beyond kissing babies, there is much marketers can learn from these master marketers. Here are five tips:

1.Don’t say too much. The letter ‘W’ will never be viewed the same. George W. Bush (who is thought by some Democrats to have a questionable grasp on the alphabet), successfully hijacked the 23rd letter of the alphabet as his symbol and his logo. This made it easier to create impactful stickers and pins.

2.Recycle. Marketers spend a lot of money to create postcards, posters and signs. As any good cash-strapped campaign manager will tell you: if they get tossed out recycle. Have staffers pluck the materials out of the garbage or off the floor and use them again. If anyone objects, just say you are being environmentally friendly.

3.Know your target. College kids like beer. We know this. That’s why some politicians have hit young Republicans’ clubs with logoed cans, koozies and golf towels. It’s easy to try and find a one-size-fits-all product, however more targeted items are likely to leave a lasting impression.

4.Don’t be afraid to use an unusual promotional item. Pens, pencils and pins are the staples of politicking much like hats and T-shirts often find their way into consumer promotions. Still, the most effective items can be the ones no one else is using. Just ask Senator Kent Cravens who used “little round fuzzy guys with the sticky pad feet.”

5.Have a sense of humor. Bald politicians have poked fun at themselves by handing out combs. And, rival parties have handed out brooms pledging to clean up their competition’s mess. These are just two examples of ways politicians have looked to pull themselves out of the cluttered advertising space with items that are more creative and funny. People like politicians and brands who have a sense of humor.